ENGINE

Call to Action Generator Capability Level

App Level

Engine involves multi-agent architecture that handles multiple tasks and uses dynamic routing (supervisor agent)

Capability Level

Engine only involves 1 or 2 agents in sequence and does not require routing

Generate new and exciting button text for your email or site to boost clickthrough rate.

Whether you're a copywriter, marketer, or brand strategist, this CTA generating engine puts the power of an agency at your fingertips. CTA generation is powered by your brand's content guardrails and with regulatory do's and don'ts for email content. All you need to do is provide your brand, indication, intended audience, and some context around what the button text URL will point to.

Brands & Indications

Franchises

Central Nervous System (CNS)

Immunology-Rheumatology (RHEUM)

Immunology-Dermatology (DERM)

Oncology (ONC)

Gastroentrology (GASTRO)

Cross Indication (X-Franchise)

Application

Content Catalyst

AI Skills

Natural Language Understanding

Language Generation

Topic Detection

Commercial Context

Brand Marketing Teams

Digital Labs

Point of Contact

Barry Zeman [email protected]

Engine Prerequisites

Metadata and any other required context or configurations that must be onboarded to use this engine

Regulatory Guardrails

Compliance team-governed guidelines for how AbbVie can speak in marketing communications that serve as instructions and guides for the agent to produce content.

Marketing Guardrails

Brand team-governed guidelines for how a particular brand communicates in marketing communications that serve as instructions and guides for the agent to produce content.

Workflow

A specific example of how to this engine processes a prompt, selects and configures the appropriate agents and tools, and utilizes them to achieve the desired output.

Legend

Prompt

Agent

Tools

Output

Inputs & Outputs

Example Prompts

Generate Email CTA

Generate a call to action for a Skyrizi PsA email that takes readers to the Skyrizi efficacy site.

Generate Web CTA

Generate a call to action for my Skyrizi PsA HCP site that takes readers to a request-a-rep signup.

Results or Output

Type of Output

Text

Description

A sentence that would lead up to a clickable button, and the text within that button

Call to Action Generator Capability Level App Level Engine involves multi-agent architecture that handles multiple tasks and uses dynamic routing (supervisor agent) Capability Level Engine only involves 1 or 2 agents in sequence and does not require routing