AGENT

Content Creator Agent Live

Generate brand-specific text that adheres to specified content and regulatory guidelines.

The copywriter agent creates email content based off your brand's approved core claims, brand guidelines for how it generates content, and Med Reg guardrails to keep your content compliant. Prompt the Copywriter agent with a brand, indication, audience, and some context on what the content should be about and see approvable, relevant content in seconds.

Brands & Indications

Franchises

Neurology (NEUR)

Immunology-Rheumatology (RHEUM)

Immunology-Dermatology (DERM)

Oncology (ONC)

Application

Content Catalyst

AI Skills

Natural Language Understanding

Language Generation

Topic Detection

Version Number

1.0.0

Release Notes

N/A

Point of Contact

Barry Zeman [email protected]

Configurations

The configurations that allow this agent to be used for a specific business context and data source

Regulatory Guardrails

Compliance team-governed guidelines for how AbbVie can speak in marketing communications that serve as instructions and guides for the agent to produce content.

Marketing Guardrails

Brand team-governed guidelines for how a particular brand communicates in marketing communications that serve as instructions and guides for the agent to produce content.

Core Claims

A list of preapproved statements your brand can make in any public-facing communications, including any footnotes, references, or compliance information that must be referenced.

Image Library

A repository of approved brand image assets that may be leveraged in content creation processes.

Metadata: Enhances AI's understanding by supplying instructions, business term definitions, synonyms, acronyms, and links between data and business terms using business rules. This information must be provided by a business SME.

New Configuration Instructions

In order to configure this agent for a new brand and indication combinations, reach out to the Content Catalyst team ([email protected]) to discuss your brand's content generation needs and to receive templates for onboarding your brand's Core Claims, Image Library, and guardrails for content creation

Configured Data Sources

Custom Vector DB

Prompt Guide

Required Inputs

Brand & Indication

Description

The brand and indication for which you're generating content, must be pre-configured

Accepted Values

See above tags for configured brand & indication combinations

Audience

Description

The intended recipient of the content you're creating. Either HCP, Consumer, or Patient

Accepted Values

HCPs, Patients, or Consumer

Content Type

Description

The type of content that you'd like to generate when using copywriter agent

Accepted Values

Subject Line, Key Message, CTA, Lead-In, or Imagery

Additional Guidance

Description

Context around how you want your content written. Common items to include are: Tone (informative, persuasive, etc.), Theme (efficacy, safety, etc.), and specific brand elements to focus on.

Accepted Values

Free form text

Optional Inputs

Include References

Description

Ask the copywriter agent to return references for any core claims used in key message generation

Accepted Values

Yes/No (for key message only)

Example Prompts

Generate 5 subject lines for Skyrizi PsA that focuses on it's symptom resolution

Create an introductory message for a Skyrizi PsA email that focuses on it's symptom resolution

Related Information

Tools Used The smaller, reusable components that this agent can utilize to perform repetitive tasks without using GenAI.

Core Claims Manager

Reads from brand core claims library to accurately select core claims and their associated references that should be included in email content

Brand Knowledge Manager

Reads brand guideines and guardrails for creating content to understand how to create content for a particular brand

Regulatory Knowledge Manager

Reads and retrieves guidelines for how AbbVie can speak in marketing communications

Image Selector Function

Finds the most relevant images based on your prompt from your brand's onboarded image library

Associated Supervisor Agents The supervisors that can coordinate this agent within a larger, dynamic workflow

Supervisor Agent

Email Supervisor Agent

A supervising agent that allows coordination and creation of multiple pieces of content, including image selection, with one prompt.

Live

Details

Associated Engines The working examples of how to use this agents to solve a commercial business problem.

ENGINE

Email Generator

Save time and money by generating email content in-house with just a prompt and receive a full email in just under a minute.

App Level

Details

ENGINE

Key Message Text Generator for Emails

Deliver your brand's key data points with efficiency.

Capability Level

Details

ENGINE

Lead In Text Generator for Emails

Welcome the reader into your brand's email and inspire them to read on.

Capability Level

Details

ENGINE

Call to Action Generator

Generate new and exciting button text for your email or site to boost clickthrough rate.

Capability Level

Details

ENGINE

Branded Graphics Retrieval

Find the most relevant brand images to fit your marketing content.

Capability Level

Details

Additional Resources

Access developer information and get in touch with our team

Dive into the code details

Follow this link to access API documentation for this agent.

Ready to start building?

Reach out to the OdyssAI team via our intake form.